First, I thought we should start this off right and remember what this is all about— this beautiful chair!

My initial inspiration for the subject of this how-to came from the fact that I had recently come across a fake Eames Lounge chair, at an antique mall, and almost took it for the real thing. I was familiar with the real chair, but I had never really studied it in detail. And thats where the how-to comes in .

After the content of the 5 steps was decided, a site map was created.
Then, rough sketches for wireframes.
More detailed wireframes followed. Here, I got a little ahead of myself and started to move into form, as opposed to focusing more on function and navigation.

The first round of comps begins and produces several possible formal directions.

Here, I looked at way to incorporate Ray Eames dot pattern into the navigation
I then began to approach the form with more emphasis on Real vs. Fake
Eventually, I moved to a split screen option to allow for clear comparisons.
The treatment of the illustrations within these pages was inspired by old Herman Miller ads designed by Charles and Ray. These second of these ads is where I drew inspiration on how to render the look of the split-screen.
Of the comps, this was the direction I pursued, refining the composition and simplifying the navigation.
Here, I tried another form for the tidbit back button, but later traded it out for a more simple, less confusing button that was effective without dominating the design.
As for main page headers(armrest) I found a way to change what had been a very separate, very bland labeling, and integrate it with the rest of the composition by allowing forms from the illustration to continue into the header space.
I then pursued several rounds of different directions for the homepage, which since the beginning had not undergone any major changes. I explored different directions with the hope of finding a solution that would reflect the inside system while being interesting and inviting for the user.
Here I discovered that the subtle use of the gradient brought the page into a more contemporary realm, while making it very open and inviting.
Further refinements were made to intro and interior pages, adding animation to help clarify partially hidden tidbit buttons and to transition from the home page in a way that helped the user get more easily acquainted with the new space of the first step.
COMING SOON: full interactive version of the web site.
The gradient was a great addition to the intro page so it only made sense to carry this over into the interior pages. The first attempt at this started to look very promising but at the same time it presented the need to re-address and reinvent many other compositional aspects of the site. To meet the project deadline, I had to hold off on exploring this further but expect an updated version in the near future.